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LOS ANGELES and LONDON, October 8 /PRNewswire/ --

- With Photo

- Britain's Former Gorgeous Girl Makes Beautiful Transition to Music Exec

    Catalina Guirado-Cheadle, once known for battling crocodiles on I'm a
Celebrity and as Gorgeous Girl on TFI Friday in Britain, is embarking on a
new role, championing new music and musicians as a Director (SVP), Artist
Liaison & Development for LP33.tv, the resource for everything music. LP33.tv
allows consumers to discover, experience and enjoy music and music-themed
video content, all while helping new and emerging musical artists to promote
their careers.



(Photo: 

)

    Cat is more than one of the founding members of the management team:
she's also a video blogger (VJ) and the face of LP33.tv. Guirado-Cheadle runs
a talented team, including American Idols Natalie Burge, that is responsible
for finding and nurturing musical talent, and helping them reach their
potential. She oversees all artist acquisition and positioning, negotiates
and creates partnerships with indie labels and management companies, and
provides daily contact and support for a stable of talented artists who need
more personalized promotion services.



    Cat has a lot on her able shoulders, as part of the team put together by
a former CEO/CFO at EMI Music, and backed by members and management of
Genesis and there's a lot of expectation.



    "It's my responsibility to find the latest talent for LP33.tv, and to
help nurture our LP33 artists including their videos and featured segments on
the site," says Guiardo-Cheadle. "As someone who's been on the other side,
signed to Universal as a singer/songwriter, recording albums and promoting my
own music, I know what musicians are up against and excited to be in a
position to help our talented artists stand out from the crowd." It should
not be forgotten that Cat is a classically trained musician having studied at
London's Guildhall, and even won the celebrity version of Stars in their Eyes
as Blondie. Guirado-Cheadle also has a very personal stake in one of the
bands. She's married to the guitarist of LA/London rock band i-94.



    LP33.tv's goal is vast: redefine the music industry by changing how
artists create and promote music and interact with fans. But Guirado-Cheadle
has never been daunted by a challenge. Whether playing violin at the Royal
Albert Hall at the age of 9, strutting the catwalk, hosting MTV and VH1,
starring in films and even being covered in live rats (don't ask) Catalina's
unique blend of adventure and intelligence ensure success at whatever she
chooses to tackle."



    The whole team is thrilled Catalina's part of the management. She was the
2nd person on board after the CEO Andrew Bentley and having also helped shape
our proposition we know she'll be a big part of our success," adds Vlad
Lodzinski, LP33.tv Director of Content. "She's the perfect person to
represent the brand and interact with artists. She has a great eye and ear
for talent and an amazing, infectious energy. On a personal note, it's a
pleasure to have my long-standing friend Catalina as a colleague."



About LP33.tv

    LP33.tv has two connected offerings. LP33.tv aims to allow consumers to
discover, experience and enjoy music and music-themed video content, all
while helping new and emerging musical artists to promote and monetize their
careers. The company's music content and resources are complemented by the
music and recording Trade offering, including the Music Insiders Database
(theMIDB.com), a comprehensive, personalized online directory of music
professionals. LP33.tv is the trading name of myAWOL LLC of the US, a wholly
owned subsidiary of myAWOL.com Ltd of England. 

About Catalina Guirado-Cheadle (nee Catalina Guirado)

    Catalina runs the Artist Liaison & Development team, which operates out
of Los Angeles and London, with talent scouts in major cities globally. Her
department is charged with finding, nurturing fresh unsigned talent as well
as more established artists who now prefer to be without a label. The
department also has responsibility for the commercial exploitation of our
artists music through revenues streams such as licensing to TV, film and
video games. As an artist previously signed to major label Universal,
Catalina is fully versed with the business from both sides, speaks their
language and is ideally suited to encourage artists to sign up with us by
understanding their needs and concerns. A student of The Guildhall of Music,
Catalina studied classical violin, playing solo at the Royal Albert Hall at
the tender age of 12. This academic knowledge of music stood her in good
stead to work as a singer/songwriter alongside some of the top names in the
business around the world. She had a lucrative publishing deal with Universal
Music, had some notable writing successes and even achieved huge popular
success when she won the immensely popular UK Saturday night hit show
"Celebrity Stars in Their Eyes." Basing herself in LA in 2001, Catalina 
built
on her entertainment and music knowledge working on projects as varied as
"The Conlin Casting Group" in LA, and on VH1's "Supergroup" using her
connections in music, fashion and TV to cast the perfect show. At the
independent A&R company Taxi, she for 2 years used her GuildHall training to
help artists with songwriting skills and nurture their career.



    UK based readers will possibly be aware of Catalina Guirado as a
celebrity. She made her name as Chris Evan's sidekick on the award winning TV
show TFI FRIDAY, before moving on to host her own shows including "Catalina's
Clips," VH1- Spice, and taking part in the monster hit show "I'm a Celebrity
Get Me Out of Here." As a top model she became a regular face on the "Cool
Britannia" scene in the 90's hanging out with friends the Prodigy, Oasis, All
Saints, Suede, Supergrass etc. at London's infamous "Met Bar," and was a
newspaper regular.



Note to Editors:

    A picture accompanying this release is available through the PA 
Photowire. It can be downloaded from 

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